GOALS!

So apparently i need to set goals -  i mean all this is just for fun, but I'm told i should still set them.

I could well end up eating my own words here and be way out - lets see where this is in 12 months 

Dare i say using Ai, based on the industry and the Ai looking at our website and our LinkedIn pages this is what Grok thinks.

Timeframe Monthly Download Goal Per Episode (Cumulative, 30 Days Post-Release) Cumulative Downloads (Total to Date) Key Milestones & Rationale

 
3 Months (End of Q1) 300-600 75-150 900-1,800 Launch phase: Focus on first 10-12 episodes. This hits "solid new pod" benchmarks (50-100/episode) and top 50% (28+ first-7-days). Growth from organic shares in UK vet networks (e.g., BVA forums).

 
6 Months (End of Q2) 800-1,500 200-375 3,600-7,200 Momentum build: 10-15% MoM growth via guest promo. Aligns with B2B medians (~460/month) and top 25% (109+ first-7-days). Your niche edge shines here with targeted topics like "UK vet imaging trends."

 
12 Months (End of Year 1) 2,500-5,000 625-1,250 18,000-42,000 Established: Top 10-25% territory (462+ first-7-days). Comparable to mid-tier vet pods (e.g., emerging ones at 5K+/month). Reinvest in ads (£100-200/month on LinkedIn) for sustained 15% growth. 

Firstly for the reinvesting part of this, the only "investment" being made here is directly out of my own pocket as this is a passion project not a business, well yet.  

Lets see where we are in these timeframes.

Thanks again for taking the time to read this.

Mark.